September 05, 2006,1:43 PM
Blue is the Best!!!!!
So you got rid of the border. You want to get your ads the same color as the text on the rest of your page and the background matching the the background color of your web page. What about the link itself?, the line the user is actually going to click. What color should that be? Thats an easy one: blue. It used to be that all text in the ad should match the text on your page, includeing the link. After seeing an article about the benefits of keeping the links blue, thats not the case anymore. The logic is that users have come to expect links on websites to be blue. This means people are more likely to click on a blue link than a link any other color.The line in yourAdSense code that sets the color of your link is the one that says:

Google_color_link = "#color";

"#color" is the hexadecimal number for the color you want to use. You should make sure that number is #0000f. Keep your link blue and you can esxperince an increase in click-throughsas high as 25 precent!
 
posted by Aadi
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